Sweety Launches First Diapers in Indonesia with X-Zone Technology through Sweety X-Zone Play Date with Alfamart event

Jakarta, July 4, 2024 - Sweety, a trusted diaper brand for over 20 years, has launched its latest innovation with X-Zone technology at the Sweety X-Zone Play Date with Alfamart. Held at Buumi Playscape on Thursday (4/7) at Pacific Place, Jakarta, this event invites parents to play and learn with their beloved children while introducing Sweety Dry X-Pert.

Sweety Dry X-pert with X-Zone, the first technology in Indonesia that can make diapers absorb liquid five times faster and keep the baby's skin dry for up to 12 hours. Sweety Dry X-Pert diapers not only absorb liquid quickly but are also designed to be flexible, so it fits the body without bulging.This innovation helps prevent rashes and irritation, ensuring the baby feels comfortable all day long.

Adding to the excitement, Ringgo Agus Rahman, an actor and Sweety brand ambassador, was present to share his parenting experiences with his wife. dr. Leni Lukman, Sp.A., was also present to educate mothers and parents about solutions to reduce the risk of rashes on baby and toddler skin, especially as children become more active,

“Choosing a dry diaper for a baby and toddler is crucial for maintaining healthy skin. Moisture from wet diapers not only causes discomfort but also risks various skin problems,” said dr. Leni Lukman, Sp.A.

Maggie Effendy, Head of Marketing Baby Care K-C Softex, said, “One of Sweety's commitments is to provide the best diaper products. Therefore, we launched Sweety Dry X-Pert with X-Zone technology. These diapers can absorb liquid five times faster and keep the baby's skin dry for up to 12 hours. "We also distributed 500,000 free diapers through Alfamart in the 'Alfamart Friends of Posyandu' campaign to ensure more babies experience the benefits of our products."

In line with the enthusiasm implied in the Sweety X-Zone PlayDate, Ringgo said, “I am very happy to share me and my wife's experiences during the early stages of parenting our children. Parents often complain about the difficulty of finding quality diapers for their babies; we also experienced this. Damp and easily leaking diapers often cause rashes and irritation on Bjorka's skin. Not only that, we also wished for a diaper that does not easily sag to support baby's active movement and provides maximum comfort Therefore, I am very pleased and fully support Sweety for launching the Sweety Dry X-Pert with X-Zone innovation.”

Regarding the collaboration with Alfamart, Sweety sees it as a continuation of the brand's social commitment to supporting the 'Alfamart Sahabat Posyandu' initiative, aimed at expanding education on stunting prevention and promoting better child-rearing practices. Therefore, Sweety has entrusted the distribution of 500,000 free diapers to Alfamart, targeting more than 100 posyandus in 32 cities/regencies across Indonesia from June to August 2024.

Rani Wijaya, Corporate Communications General Manager Alfamart, mentioned, “Alfamart greatly appreciates Sweety's support in the 'Alfamart Sahabat Posyandu' initiative. We share a common vision of always providing the best innovations for Indonesian consumers, especially helping mothers and parents by providing a range of quality diaper products for the development of Indonesian children. Therefore, we are also here to fully support the Sweety X-Zone Play Date, with various special offers to experience the high quality of the new Sweety Dry X-Pert diapers.”

Rani hopes that there will be more collaborations between Alfamart and Sweety in the future, so that more Indonesian children and parents will be helped.

Sweety X-Zone Play Date with Alfamart also features various exciting activities for parents and children, such as a game area, fingerprint spectrum checks, cooking demos by chef Daehoon, and sharing sessions with content creator mom Imchika. All of these are designed to provide valuable experiences for parents and children, as well as the opportunity to try Sweety Dry X-Pert directly at the X-Perience Corner by Alfamart.