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1976

We Began as PT Mozambique

Founded under the name of PT Mozambique, the Company began its operations in West Jakarta with 100 employees marketing sanitary napkins under the brand name of Softex.

1981

Evolved Into PT SOFTEX INDONESIA

Our company was re-established as PT Softex Indonesia to reflect the pioneer product we offered at the time.

1995

Manufacturing Facilities Moved to Tangerang

Our factory relocated to Tangerang, on the outskirts of Jakarta.

2002-2003

Launch of Innovative Baby and Hygiene Product Brands

In 2002, we introduced Softies Wet Wipes, followed directly by the introduction of Sweety Baby Diapers in the next year.

2010

Launch of our Adult Product Brand

We pioneered the production of high quality Adult Diapers and introduced Confidence as a solution for adults challenged by incontinence.

2012

Additional New Factory Established

We expanded and established a new factory in Sidoarjo, East Java.

2015-2016

Introduced New Line of Baby Diapers and Sanitary Napkin Products

Our strength in local insight and the ability to understand market needs enable continuous product innovations. Following the Softex Daun Sirih brand, we introduced new baby products: the Sweety Gold and Bronze diaper lines.

2018-2019

Introduced various new products and established our state of the art manufacturing facilities in Karawang

The introduction of two new products that were the first of its category in Indonesia: Confidence Incontinence Pads and Softex Menstrual Pants, as well as the introduction of Confidence Day & Night, Sweety Silver Pants Gender, and Sweety Overnite Pants. In 2019, PT Softex Indonesia commissioned a new factory in Karawang.

2020

Became a wholly-owned subsidiary of Kimberly-Clark Corporation

In 2020, Kimberly-Clark Softex Indonesia became a wholly-owned subsidiary of Kimberly-Clark Corporation. Kimberly-Clark Softex (PT Softex Indonesia) will continue to bring innovation and deliver superior products in Indonesia.