Founded under the name of PT Mozambique, the Company began its operations in West Jakarta with 100 employees marketing sanitary napkins under the brand name of Softex.

Our company was re-established as PT Softex Indonesia to reflect the pioneer product we offered at the time.

Our factory relocated to Tangerang, on the outskirts of Jakarta.

In 2002, we introduced Softies Wet Wipes, followed directly by the introduction of Sweety Baby Diapers in the next year.

We pioneered the production of high quality Adult Diapers and introduced Confidence as a solution for adults challenged by incontinence.

We expanded and established a new factory in Sidoarjo, East Java.

Our strength in local insight and the ability to understand market needs enable continuous product innovations. Following the Softex Daun Sirih brand, we introduced new baby products: the Sweety Gold and Bronze diaper lines.

The introduction of two new products that were the first of its category in Indonesia: Confidence Incontinence Pads and Softex Menstrual Pants, as well as the introduction of Confidence Day & Night, Sweety Silver Pants Gender, and Sweety Overnite Pants. In 2019, PT Softex Indonesia commissioned a new factory in Karawang.

In 2020, Kimberly-Clark Softex Indonesia became a wholly-owned subsidiary of Kimberly-Clark Corporation. Kimberly-Clark Softex (PT Softex Indonesia) will continue to bring innovation and deliver superior products in Indonesia.