Vision & Mission


To Take Part in Improving Everyday Aspects of Human Life

Our vision is to readily assume a responsibility in improving the various aspects of human existence. This includes paying attention to the effect our day-to-day action on economic, social, living environments. Our vision is put into action through programs with a balanced focus on people, planet and profit. This is further translated into activities purposely designed to bring tangible benefits to our society, consumers, customer, employees and shareholders.


To Enhance the Quality of Life of Those Touched by Us

PT. Softex Indonesia is committed to producing and delivering quality, flawless and hygienic products at competitive prices to consumers at every stage of life. We are also committed to comply with applicable legislation and continuous improvement to maintain customer satisfaction and customer loyalty so our product can improve the quality of life and welfare of Indonesian families, now and for future generations.

Our Values:

  • CARE about the personal hygiene and take active steps to lead and promote the importance of human’s reproductive health system.
  • Set demanding health, hygiene, and heavy standards to safeguard colleagues, customers, and public, in the manufacture, and use of our product
  • Encourage Innovation
  • Achieve profit and consumer service objectives