Executive

Hendra Setiawan
CEO & Director (BOD)

Hendra Setiawan, an Indonesian national joined PT. Softex Indonesia in 2001 as Chief Executive Officer and President Director of the company. He received his tertiary educations in the USA and holds a Bachelor Degree in Economics from University of California Irvine and MBA in Finance & Strategic Management from Peter F. Drucker School Management in Claremont Graduate University.

Throughout the years Hendra Setiawan has pursued his passion in post graduate training and educations and received various certifications from the University of Michigan Ross Business School, MIT Sloan Business School and Harvard Business School.

Hendra Setiawan has some two decades of managerial experiences in both national and multinational companies.

Djali Halim
CSO & Director (BOD)

Djali Halim, an Indonesian national, joined the company in 1998 and is now the Chief Sales Officer and a Director of the company. He holds Bachelor Degree in Management and Accounting from Universitas Atmajaya, Indonesia.

Throughout the years Djali Halim has pursued his passion in post graduate training and educations and received numerous certifications from the Eagles Leadership Conference and the University of Michigan, Ross Business School, USA.

Djali Halim has more than two decades of managerial experiences in various nationally renowned companies.

Rudolf Tjandra
CMO & Director (BOD)

Dr. Rudolf Tjandra, an Indonesian national, joined PT. Softex Indonesia in 2004 as Chief Marketing Officer and Director of the company. He received most his secondary and tertiary educations in the United Kingdom, where he earned his degrees from The University of Liverpool Management School, The University of Warwick, The University of Essex, and The University of Cardiff, Cardiff Business School.

Throughout the years Dr. Rudolf Tjandra has pursued his passion in post graduate training and educations and received various certifications from Cambridge University, Kings College, and the London Business School.

Since 2001, Dr. Rudolf Tjandra has also been actively in various marketing organization including attaining a Fellowship at UK Chartered Institute of Marketing (FCIM), UK Chartered Institute of Leadership and Management (FiLM), UK Chartered Institute of Management (FICM).

Dr. Rudolf Tjandra has more than two decades of managerial experiences in various national and multinational companies

Chrisdianto Tedjawidjaja
CFO & Director (BOD)

Chrisdianto Tedjawidjaja, an Indonesian national, joined PT. Softex Indonesia in 2013 as Chief Financial Officer and Director of the company. He holds a Bachelor of Commerce in Accountancy and Economics from University of Wollongong, Australia.

To pursue his passion for knowledge, Chrisdianto Tedjawidjaja has, throughout the years, actively participated in various executive international training receiving certification in Scriptless Trading: Preparation, Implementation and Future Direction from ABKO; and in Leadership Development from Dunamis Consulting.

Chrisdianto Tedjawidjaja has more than two decades of managerial experiences from national and multinational companies.