softex indonesia


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softex indonesia
About Us
Softex Indonesia Is Proud To Deliver Products And Services That Enrich The Quality Of Life Of Modern Indonesian Family Throughout The Nation. Its Excellent Corporate Heritage Has Serve As A Strong Foundation For The Growth And Expansion Of The Company.
Board of Directors


Hendra Setiawan
Chief Executive Officer / President Director
Indonesian national, born in Jakarta, Hendra Setiawan joined Softex Indonesia in 2001, and presently is our President Director. Hendra has a Bachelor’s Degree in Economics from the University of California Irvine and an MBA in Finance and Strategic Management from Peter F. Drucker School Management di Claremont Graduate University. Hendra has some 18 years work experience working for Softex and other companies in Indonesia and overseas. In the past years Hendra has also attended a number of executive development programmes in some of the world more renowned schools including the Ross Business School, the University of Michigan and Harvard Business School.
Djali Halim
Chief Sales Officer / Director
Indonesian national, Born in Medan, Djali Halim joined Softex Indonesia in 1998, and presently is a Director of the company. Djali has a Bachelor’s Degree in Management & Accounting from Indonesia’s Atmajaya University.  Djali has some 26 years work experience working in multi capacities with various companies within the group Indonesia’s operations.  To keep abreast with the latest management knowledge Djali has attended numerous nationally held business and management seminars and other executive development programmes including those conducted by the Eagles Leadership Conference, and Ross Business School, the University of Michigan.
Rudolf Tjandra
Director & Chief Marketing Officer
Indonesian national, born in Jakarta, Rudolf Tjandra joined Softex Indonesia in 2004 and presently is our Executive Director/Chief Marketing and Strategy Officer. With some 20 years managerial experience with the leading national and multinationals operations in Indonesia and overseas, Rudolf is a well-rounded professional.
Known as a scholar-practitioner, Rudolf has recently completed the last stage of his Doctor of Business Administration (DBA) degree from The University of Liverpool Management School, UK. Earlier on Rudolf received most of his education in the United Kingdom. After completing his GCSE studies at Concord College, he went on to the University of Warwick, UK for a Diploma in Social Science; The University of Essex – Bachelor’s degree with honours in Government; Cardiff Business School, Cardiff University - MBA in General Management; Liverpool University School of Management – Master of Research. An avid learner Rudolf continues to update his management knowledge by completing various management qualifications from some of the world more renowned institutions including Ross Business School, The University of Michigan; Cambridge University; Leeds University; and, INSEAD. Since 2001 Rudolf has also been admitted as a Chartered Professional Marketer (CPM) and Fellow of the UK Chartered Institute of Marketing (FCIM). This was quickly followed by Fellowships from UK Chartered Institute of Leadership and Management (FiLM), and the UK Chartered Institute of Management (FICM), UK.
Chrisdianto Tedjawidjaja
Chief Financial Officer / Director
Indonesian national, born in Jakarta, Chrisdianto joined Softex Indonesia in 2013 as Chief Finance Officer. Chris has over 25 years work experience with leading national and multinational companies in Indonesia. Chris has a Bachelor of Commerce in Accountancy and Economic from University of Wollongong Australia. As a successful finance professional Chris has also continued to update his management knowledge by attending various seminars, workshops and training with a number of providers, including Indonesia’s ABKO and Dunamis Consulting.

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