TO ENHANCE THE QUALITY OF LIFE OF THOSE TOUCHED BY US
Here are the principles of how we live that every day:
It has always been, and will always be, about quality marketed at fair price.
Our brands each possess lively, energetic personality and aim to fill the life of those we touched with joy, excitement and satisfaction.
Modern families everywhere whose aspirations are to live their life to the fullest, the babies, toddlers, teenagers, young adults and mature individuals everywhere whose aspirations are our inspirations and reasons for being.
Employees are treated as family members, because it’s not just a job, it’s our home where together we strive to enhance the quality of life of those around us. Together, we embrace diversity to create a home where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Softex Indonesia – and everyone it touches – can endure and thrive.