TO BE ENDURINGLY RESPONSIBLE IN IMPROVING ALL ASPECTS OF HUMAN LIFE
Our vision is to readily assume a responsibility in improving the various aspects of human existence. This includes paying attention to the effect our day-to-day action on economic, social, living environments. Our vision is put into action through programs with a balanced focus on people, planet and profit. This is further translated into activities purposely designed to bring tangible benefits to our society, consumers, customer, employees and shareholders.