softex indonesia


Career        Worldwide        Contact us        
softex indonesia
About Us
Softex Indonesia Is Proud To Deliver Products And Services That Enrich The Quality Of Life Of Modern Indonesian Family Throughout The Nation. Its Excellent Corporate Heritage Has Serve As A Strong Foundation For The Growth And Expansion Of The Company.

Nationally, Softex brand has received numerous awards of from various reputable bodies. Softex’s marketing team is the regular awardee of numerous Marketing Awards. Sweety has been constantly recognized  "No. 1 Most Recommended Brand"  by such institutions as SWA Magazine, Onbee, and Word-Of-Mouth Institution of Indonesia. Sweety also received recognition as a "Top Brand for Kids" from Frontier and Marketing Magazine in 2009.

On the packaging side, Softex eluxe and V-Class has been awarded as the "Best of the Best Packing Award" in 2005 and 2009 by Indonesian Brand Identity Summit. Softex position as a leading female care brand is reinforced by the awarding of the Top Brand Award for three consecutive years (2007-2009).  Softex also received the Superbrand status in 2006 and 2010.

Our adult care brands: Confidence which was only began its debut in late 2011 has also received quick recognition as exemplified by it winning the "Top Brand Award". 


Top Brand Award 2015 - Softex

Top Brand Awards 2015 - Confidence

Top Brand Award 2015 - Confidence

Word of Mouth Marketing Award 2015 - Confidence

Word of Mouth Marketing Award 2015 - Confidence


Brand Activation Awards 2014

 #1 Indonesia Original Brand 2013

Award Experiential

Award Innovation

Award Market Driving


Retailer Satisfication 2013

Retailer Satisfication 2013

Top Brand For Kids 2013

Top Brand Award 2013

Our Brands
Our Brand